Meet Matt, from customer service. Burly, bearded and with a motorcycle to boot, a blanket is the last thing you’d expect him to hold dear. Yet another example of why you shouldn’t judge a book by its cover, Matt is truly an enigma.
“It’s so much more than just a blanket,” he explains, showing me the intricate stitching. “It’s like a warm hug.” Like many twenty-something year olds, Matt was looking to move out of home for the first time. So, of course, his doting mum made him his very own blanket – something to keep him warm in more ways than one.
Crafted from cosy, layered flannel and well worn, there’s no doubt in my mind that this is Matt’s most treasured possession. In an attempt to recreate this feeling of complete comfort, we asked Matt to suggest a Pillow Talk alternative. According to him our Knit Weave Blanket is the next best thing.
A natural public speaker, Matt has no problem in front of the camera. But when asked why he wanted to be a part of our new comfort story, he put it simply. “It’s like doing a favour for an old friend,” he says, reinforcing his unwavering loyalty. “I wanted an opportunity to give back.”
Matt goes on to explain how he once walked in-store to buy a pillow and was on the books a week later. And he has never looked back. 11 years later, Matt is a certified comfort expert, connecting our customers with their future comfort items.